The CRAFT Framework: Your Toolkit for Great Prompts
So you don't have to run through the five golden rules in your head every time, there's a simple framework: CRAFT. Five letters you can remember - and that instantly improve any prompt. You don't always need all five. For simple questions, Action + Format is enough. For complex tasks, use all five.
The CRAFT Framework: Your Toolkit for Great Prompts
| Meaning | Ask yourself | |
|---|---|---|
| K | Context | What's the background situation? |
| R | Role | Who should the AI be? |
| A | Action | What exactly should the AI do? |
| F | Format | How should the answer look? |
| T | Tone | How should it sound? |
CRAFT in Practice
Write me a LinkedIn post.
Context: Our SaaS startup (30 employees) just launched a new automatic invoicing feature.
Role: You are an experienced B2B content marketer.
Action: Write a LinkedIn post that introduces the new feature and sparks curiosity.
Format: Max 150 words. Start with a provocative question. End with a clear call-to-action.
Tone: Professional but approachable. No marketing speak.
Copy & Paste Template
Copy this template and fill in the placeholders. In 60 seconds you'll have a prompt that's better than 90% of all AI requests.
Context: [Describe the situation / background]
Role: You are [role with relevant experience].
Action: [What exactly should the AI do? Use clear verbs: write, analyze, compare, create, summarize...]
Format: [How should the answer look? Length, structure, style]
Tone: [How should it sound? Professional, casual, persuasive, empathetic...]